Ashley Wright on LinkedIn: My secret to launching 100+ successful TikTok ads every… | 41 comments (2024)

The 4 main things that hold brands back from more success on TikTok: 1. They try to do a bit of everything on their accountMost creators will end up with hyper-specific content on their pages - even more specific than most brands - this is the easiest way to grow an account. Once they have an engaged enough audience, they can/ might then try to widen back out a bit more with their personality + other interests.As a brand, you want to consider a similar premise. At a minimum you want to ensure consistency - this could be content consistency, character consistency, or voice consistency.2. They do not create their content for TikTok firstMany brands are still repurposing content from other channels like ads/ editorial, Instagram, or YouTube. Generally, this does not work - some exceptions include really good podcast content. If you are active on TikTok + Instagram, it is better to repurpose TikTok content to Instagram (reels).3. They treat TikTok as an afterthought channelThey are not fully committed to TikTok and they expect outsize results with small inputs. Your content does not deserve to go viral, by contrast, you are competing against professional content creators whose accounts are their full-time job. You need to take TikTok seriously if you want to compete, and you should also prepare to consistently chip away at views, rather than have big view counts to start, or ever.4. They consider the wrong metrics to determine successThe strength and relevance of the community your building content around!Metrics I care about overall likes, overall views, as well as video comments, saves, shares, and likes in proportion to views.Metrics I care less about: followers (it's a bit of a vanity metric and doesn’t equate to health), per video views are important to understand the algorithm but lack of video views does not equal lack of success.

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Should all companies join TikTok?Many companies wish to join TikTok but struggle with understanding what content to post and how the platform works. It is true that TikTok has its own rules, challenges, and aspects that must be taken into account. First of all, TikTok is not just about posting some random short videos; it’s about capturing the attention of the audience, demonstrating both value proposition and sense of humour within a few seconds. The key issue is that many people forget the primary goal of TikTok: to create and promote trends, and viral content. It’s a perfect place for simple, easy, strange, and yet interesting content, sometimes without specific meaning, and that’s exactly what people wish to see. Keep in mind, though, that all trends are short-lived, and whatever was popular few months ago can easily be forgotten now. So, in my humble opinion, TikTok could work for every company but it requires great effort and constant engagement. If a company isn’t willing to do so, then I’d probably recommend skipping on it and embrace other platforms. P.s: Here are some of my silly notes that I made while trying to understand why one successful brand can fail greatly on TikTok, while another similar brand is doing pretty well posting the same content.😜⬇️

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Want to reach millions of potential customers?TikTok Ads is the perfect platform - if you know how to use it.These 8 tips that will take your TikTok Ads from novice to pro in no time1/ Start with Creativity - Don't rush into promotional Ads right away.- Begin by crafting creative, attention-grabbing content.- TikTok is all about fun and originality, so let your creative juices flow first.2/ Test, Tweak, Triumph - Test different ad formats.- Tweak your targeting and budget.- Learn from the results and keep improving. 3/ Keep it Snappy - Short and snappy Ads work wonders.- Capture attention in the first few seconds.- TikTok users love quick and engaging content.4/ Understand TikTok Trends - Stay updated with TikTok trends and challenges. - Align your Ads with what's hot on the platform to maximize engagement.5/ User-Generated Content - Leverage user-generated content to build trust and authenticity. - Encourage your audience to create content related to your brand or product.6/ Harness the Power of Sound - TikTok is sound-centric.- Use catchy music and sounds to enhance your Ads. 7/ Consistency is Key - Consistent posting keeps your brand on your audience's radar. - Regularly update your content to maintain engagement.8/ Call to Action - Invite viewers to take action.- Include clear instructions on what you want them to do.- Make it easy for your audience to engage with your brand. Simple yet highly effective.Is this helpful? Like and repost❤

Want to reach millions of potential customers?TikTok Ads is the perfect platform - if you know how to use it.These 8 tips that will take your TikTok Ads from novice to pro in no time1/ Start with Creativity - Don't rush into promotional Ads right away.- Begin by crafting creative, attention-grabbing content.- TikTok is all about fun and originality, so let your creative juices flow first.2/ Test, Tweak, Triumph - Test different ad formats.- Tweak your targeting and budget.- Learn from the results and keep improving. 3/ Keep it Snappy - Short and snappy Ads work wonders.- Capture attention in the first few seconds.- TikTok users love quick and engaging content.4/ Understand TikTok Trends - Stay updated with TikTok trends and challenges. - Align your Ads with what's hot on the platform to maximize engagement.5/ User-Generated Content - Leverage user-generated content to build trust and authenticity. - Encourage your audience to create content related to your brand or product.6/ Harness the Power of Sound - TikTok is sound-centric.- Use catchy music and sounds to enhance your Ads. 7/ Consistency is Key - Consistent posting keeps your brand on your audience's radar. - Regularly update your content to maintain engagement.8/ Call to Action - Invite viewers to take action.- Include clear instructions on what you want them to do.- Make it easy for your audience to engage with your brand. Simple yet highly effective.Is this helpful? Like and repost❤

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We have been progressively ramping up organic and paid ads with TikTok over the last 12mo. The result has been that TikTok is one of our hero channels driving 1000's of users/day to Checkmate.An interesting perk of scaling with TikTok for Business that not many businesses leverage is the TikTok Creative Challenge for help. This program is FREE, where TikTok helps you create engaging ad scripts that they promote to their creator network. Creators submit content that you are able to run as non-spark ads where TikTok subsidizes the cost of the creator's content.It is a great way to reduce costs for potentially poor UGC content and continuely test and optimize for the best scripts. We run 25-35 videos/mo via the Creative Challenge. The only downside is you cannot repurpose the content beyond paid ads aka you can't post to your organic channel or outside the platform.You can read the TikTok case study here: https://lnkd.in/gYvSE7xQ#tiktok #tiktokstrategy #tiktokmarketing #socialmedia #startup #marketing

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Think TikTok marketing is only for dance routines and lip-syncing?There's more to it than meets the eye.With over 1 billion active users, it's a goldmine for businesses.But here's the truth: most people fail on this platform.Why?They don't have a proper marketing plan.So, here's a marketing plan that you can use to succeed on TikTok:1. Define your target audienceWho are they? What are their interests? What do they like/dislike?2. Create engaging contentUse trending sounds or create your own music. Make sure it's relatable and fun!3. Post regularlyTikTok's algorithm favors accounts that post consistently. Aim for at least 1-2 videos per week.4. Use relevant hashtagsUse hashtags that are relevant to your niche. This will help your content get discovered by the right audience.5. Collaborate with other creatorsCollaborating with other creators will help you reach a wider audience and boost your credibility.6. Measure your resultsAnalyse views, shares, comments, and likes. This will give you insight into what type of content your audience enjoys.Follow these steps and you'll be on your way to creating a successful TikTok marketing plan.

THREE WAYS YOU’RE USING TIKTOK ADS WRONGLY AND NOT SEEING THESE RESULTS👇1. You’re using graphic or campaign creative No. Even the worlds most luxury brands aren’t using their campaign creative so neither should you. If you’re not brand new to LinkedIn, you’ll have read the words “make TikToks, not ads” before and it’s true. REAL people exist on the platform that are there to be entertained and uplifted, hook them in with creative that solves an issue in their life and you’re halfway there. 2. You’re not treating it like Meta We create multiple intros, hooks and outros on videos, turning 1 piece of content into 6-8 to test across the platform before we know where to invest the heavier spend. AB testing is super important on TikTok and it’s really responsive. You can have your answer in £100 of spend vs Meta’s £1000 or Google’s £5000. 3. You’re not sure where it sits in your strategyYes, TikTok is driving more revenue for less cost than Meta, YouTube and Twitter right now, but how are you using it to shape the funnel? You can’t expect conversions without educational content. And you can’t create educational content without upper funnel, brand introductory content. Ensuring you’ve built your strategy correctly and using TikTok as a discovery platform is KEY to strong results. We ran a three phased approach for a VIP client, creating specific upper funnel/ more generalised content, then using that primed audience to send more educational content/ reassurance content (why you should buy this product, why you can’t live without it) and then finally sending them conversion/ promotion led content (including an offer like free shipping). The results? We sold out of a year’s supply of product in three weeks and increased their branded search by 46% 🚀What does that prove? That if TikTok is used correctly you’ll see results like in Campaign Magazine UK but if not, drop me a message #tiktokads #tiktokmarketing

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New Method To Make Money Online From Tiktok 2023https://ift.tt/N0yFGpVThe popular short video-sharing application, TikTok, has introduced a new method of earning money on its platform, which is being hailed as the easiest way.TikTok announced in its blog post that users will soon be able to see a new feature called 'Creative Challenge' on the platform, which will provide them with the opportunity to earn money.What Is 'Tiktok Creative Challenge' and How Can Make Money From it?According to the mentioned feature, TikTok users who are over 18 years old and have more than 50,000 followers can create a promotional video for any company and earn money from it.Under this feature, various brands will challenge T New Method To Make Money Online From Tiktok 2023 ikTokers in the channel named 'Creative Challenge' to create promotional or promotional videos. They will post their terms and also share their maximum budget.TikTokers will go to the mentioned feature, view the challenges of their preferred brand, create videos according to their terms, and send them. The brand will be notified through a notification when they like the content creators' videos, using the notation function.TikTokers will have 7 days to accept and complete any brand's challenge, and they will submit their videos directly to the brands' inboxes through the Creative Challenge.Brands can like any video created by content creators according to their preferences, and they have the option to select more than one video.Once the videos are selected by the brands, TikTokers will be notified through a notification and the amount of the promotional video will also be disclosed.The most important thing about this feature is that TikTokers will not have to share the promotional video created for them on their own profile. Instead, the platform itself will include it in the 'For You' tab.Therefore, despite earning money from advertisem*nts, TikTokers will also have the freedom to not have any promotional videos on their profile.

🌟 The Power of TikTok: Unlocking Unparalleled Organic Reach! 🚀Let's talk about the unparalleled organic reach that videos on TikTok can achieve! As a content creator, I have witnessed firsthand the incredible potential that this platform holds in terms of reaching a vast and engaged audience organically.TikTok's algorithm is designed to showcase content to users based on their interests and preferences, offering a unique opportunity to capture attention and connect with viewers on a global scale. The platform's viral nature enables videos to spread like wildfire, reaching far beyond our immediate network and extending our reach to new and diverse audiences.Unlike other social media platforms, TikTok provides a level playing field for creators, regardless of their follower count or existing network. It's a place where creative, entertaining, and informative videos have the chance to shine and captivate the hearts of millions.The beauty of TikTok lies in its ability to inspire and engage viewers through bite-sized, visually appealing content. Whether it's sharing educational tips, showcasing talents, or simply spreading joy, TikTok videos have the power to resonate with people on a deep and meaningful level.As a content creator, I have experienced firsthand the magic of TikTok's organic reach. My videos have gained incredible traction, reaching audiences far beyond my expectations. The platform's algorithm-driven discoverability has allowed me to connect with individuals who share a genuine interest in the topics I cover, fostering a sense of community and sparking conversations.Whether you're a brand, a business, or an individual looking to make an impact, TikTok offers a unique opportunity to expand your reach and connect with an engaged and diverse audience. It's a platform that rewards creativity, authenticity, and relatability, providing a fertile ground for content to flourish and make a lasting impression.So, if you haven't already embraced the power of TikTok, now is the time to explore its potential. Dive into the world of short-form videos, unleash your creativity, and connect with a global community that is hungry for compelling, entertaining, and inspiring content.Let's tap into the unparalleled organic reach that TikTok offers and make our voices heard in this dynamic and vibrant digital landscape.#TikTokPower #OrganicReach #GlobalAudience #ViralContent #DigitalEngagement

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Is TikTok just for dance videos and lip-syncing? Think again. Let's dive deeper into the phenomenon. That is TikTok and why it deserves a spot in your digital marketing strategy. With over 1 billion active users worldwide, TikTok has rapidly evolved from a platform - For entertainment tool for brands - engagement,- - storytelling, - Even direct sales through TikTok Shop. The magic lies in its algorithm, which personalizes content feeds so efficiently that users can discover new brands and products without even searching for them. The compelling aspect of TikTok ads isn't, just the massive reach; it's the authenticity and creativity that content creators bring to the table. From hashtag challenges to branded effects, the opportunities for brands to engage with their audience are endless, creating an environment where ads feel less intrusive and more like a natural part of the user experience. But here's where it gets interesting - with features like TikTok Shop, Brands aren't just raising awareness; they're driving conversions directly within the app. This integration of content and commerce is a game-changer, making TikTok not only a social platform but also an e-commerce powerhouse. So I'll leave you with this question: are you ready to tap into the full potential of TikTok for your business? Because now is the time to embrace this evolving landscape.

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