Elevate Your In-Flight Experience: Cathay Pacific's New Coffee Blend
In the bustling city of Hong Kong, where tea traditions run deep, a coffee revolution has emerged in the past decade. The city now boasts a thriving specialty coffee scene, with local roasters fueling the passion of coffee enthusiasts who demand the finest brews. Amidst this coffee renaissance, even the skies above Hong Kong are not immune to the allure of specialty coffee.
Cathay Pacific, the renowned airline, is making waves with a groundbreaking collaboration. They've joined forces with The Coffee Academïcs, a local specialty roaster, to create a coffee blend tailored for the unique conditions of high-altitude flights. This innovative partnership aims to elevate the in-flight coffee experience, addressing the challenges posed by the reduced senses at higher altitudes.
The Coffee Academïcs team embarked on a meticulous journey, experimenting with roast profiles to enhance aroma and adjust flavors for the in-flight environment. Countless tasting sessions were held, evaluating each blend for its flavor, aroma, body, acidity, and aftertaste. The result? The Cathay Blend, a masterpiece crafted to perfection.
This bespoke blend showcases beans from Vietnam and Brazil, renowned for their rich depth and complexity. French-roasted to perfection, it delivers a decadent cup with notes of dark cocoa and roasted almond, a subtle floral honey, and a lingering earthy finish. Despite its dark roast, the Cathay Blend avoids bitterness and acidity, maintaining a bold, caramelized flavor profile.
To ensure the highest quality and consistency, each portion is carefully packed in a biodegradable filter. This innovative design allows water to gently and evenly infuse through the grounds, guaranteeing a clean, full-bodied cup every time. The result? A coffee experience that rivals the finest brews on the ground.
Cathay Pacific has made this exceptional blend available in its premium economy and economy cabins, while the iconic Illy coffee remains a staple in business and first-class cabins. Whether you're flying in style or economy, Cathay Pacific is committed to satisfying the coffee connoisseurs among its passengers.
For those eager to explore Hong Kong, the airline also offers a comprehensive stopover guide and insights into experiencing the city like a local. So, fasten your seatbelts and prepare for a coffee adventure in the skies!
