Ed Alosco
Product Partnerships @ TikTok
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4 Fundamentals of Scaling TikTok Campaigns→When editing campaigns, adjust one dimension at a time to accurately assess impact: monitor performance for two-three days before making further changes; limit budget changes to 30% at a time→ Only create multiple ad groups when targeting different audiences or optimizing for different goals: ads within an ad group will be prioritized accordingly based on the best-performing ad; ads in separate ad groups will compete against each other and may artificially increase prices→ Create and try multiple creatives with each video, consider using Smart Performance Campaigns and other automated solutions to continuously test unique variations.→ Use Lowest Cost bidding to facilitate effective budget consumption, unless your client is particularly cost-sensitive: The Lowest Cost tool has been shown to significantly increase spend and even decrease costs-per-event on average
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Sven Muchow
Profit Rainmaker TikTok Ads & Meta for $3M+ E-comm brands using our in-house UGC & CRO 🚀Official TikTok For Business Case Study🚀
1d
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Ah is it 30? I always thought it was also 20% budget changes. Good to know!
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Ivan Bagaybagayan
TikTok Shop Insiders Podcast + Agency | Helping Brands Navigate Social Commerce
1d
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Love the tip about only creating multiple ad groups when absolutely necessary! 💯
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Jovial F.
Helping Brands and Creators to Grow | Founder of Ugvideo | DTC Business Owner
1d
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30 % ? hmmm
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Robiul Awoal Raju
Web Analytics Expert - Providing GTM & GA4 Server-Side Tracking and Measurement Solutions to Analyze Ads Performance and Maximize Your ROI
21h
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Great tips has been shared Ed Alosco
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Ed Alosco
Product Partnerships @ TikTok
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On TikTok, audiences don’t care about polished ads or creative that is “on brand”What they do care about it→ Value of what is being offered→ Learning how to solve a problem they haveFocus on the customer first, not your brand.
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Ed Alosco
Product Partnerships @ TikTok
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Scaling secrets for your TikTok Ads strategy→ Measurement Strategy: Use first party + third party tools for understanding the full impact. Start with TikTok attribution analytics and third party post purchase surveys to see where customers are coming from. → Broad Targeting: Don't overcomplicate things. If you don't allow flexibility in targeting you'll never achieve scale. Campaigns with automatic targeting via SPC outperform narrow targeting 80% of the time.→ Budgets: If you don't have enough budget to clear the learning phase you won't scale.→ Don’t Overcomplicate Campaigns: Limit edits to campaigns to one-two times per week. Allow the campaign to optimize and adjust as you have significant data to make informed decisions.
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Ed Alosco
Product Partnerships @ TikTok
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Don't miss out on these insights!
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Ed Alosco
Product Partnerships @ TikTok
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Ed Alosco
Product Partnerships @ TikTok
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Product Partnerships @ TikTok
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