Forget About 'Clean Girl' - The 'Mob Wife Aesthetic' Is The New Look Taking Over TikTok (2024)

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ByMonica Gill

Forget About 'Clean Girl' - The 'Mob Wife Aesthetic' Is The New Look Taking Over TikTok (1)

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The latest wave of trending aesthetics has taken a dramatic shift from last year's minimal obsession and is sending the TikTok fashion community into a frenzy. Instead of the subtle, minimalistic trends we've grown accustomed to, including the"coastal grandmother"and "clean girl" aesthetics, the new year has inspired an entirely different lifestyle goal: the "mob wife aesthetic," which Glam has found to be consistently rising in Google searches over the last week. In fact, "mob wife winter" is up 3,850% in Google searches, while "mob wife trend" and "mob wife aesthetic 2024" are up 2,800% and 2,500%, respectively.

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This new aesthetic rides the coattails of last year's "girl boss" energy trend, which emphasized an ambitious, go-getter attitude. However, mob wife energy dials it up a notch and encourages you to reassess your priorities, while simultaneously making a fashion statement. For instance, TikToker Avery (@averybrynn) encouraged viewers to embrace the mob wife mentality by asking questions such as "Would a mob wife text him first?" and "Would a mob wife check her Insta[gram] story 25 times to see what it looks like from someone else's point of view?" A resounding "no" is be the correct answer here.

What's more, the mob wife aesthetic calls for a more daring fashion sense inspired by iconic characters from the '80s and '90s, including Carmela Soprano from "The Sopranos," Ginger McKenna from "Casino," and Elvira Hanco*ck from "Scarface." So, it's time to say goodbye to slicked-back buns and clear lip gloss in 2024 and prepare to enter your mob wife era.

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It's all in the attitude

The "mob wife" aesthetic is as much a lifestyle change as it is a wardrobe upgrade. To embrace the trend, try to emulate the assertive mob wife attitude. First and foremost, as TikToker Avery pointed out, this aesthetic has "nothing to do with how much money that you have — it's all in the mentality." Fans of the "quiet luxury" or "old money" aesthetic will understand that you don't need to be filthy rich to pull off an aesthetic (nor should you tie the knot with your local mobster). However, this aesthetic does encourage you to value your self-worth by maximizing your time and energy to achieve your goals. "Mob wife wouldn't have time to gua sha," Avery added in the video. "She's booked and busy."

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Another aspect of the mob wife mentality is maintaining healthy boundaries while accomplishing your goals — both personal and professional. For instance, a mob wife prioritizes career goals and personal growth similar to a girl boss' independent and driven energy. However, the mob wife is a more aggressive take on the girl-boss baddie. Bold confidence and self-respect are non-negotiable, while obsessing over how others perceive you doesn't serve you any longer (not that it ever did).

This attitude is infectious, too, with TikTok hashtags like #MobWives and #MobWife reaching huge viewer milestones of more than 165 million and 94 million views, respectively.Videos of the trend are even garnering millions of views within mere days of posting. For instance, a video posted by Chrissy (@trovlov) has more than 4.5 million views after just 6 days.

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How to pull off the mob wife aesthetic

@loveyoumariemuch

The Mob Wife Aesthetic is the hottest new trend of 2024 and here’s how you can style it with clothes that you might already own! 👢🍸 #mobwife #mobwifeaesthetic #mobwifewinter #mobwifeoutfit #maffiawife #fashiontrends #fashiontrends2024 #2024fashiontrends #2024fashiontrendprediction

♬ original sound - marie | fashion styling tips

TikTok aesthetic enthusiasts have been quick to boost this larger-than-life style, so if you're as equally invested in this trend as we are, then you may want to make a trip to your nearest thrift store to get your hands on a flashy fur coat while you still can. An ostentatious fur coat is a core wardrobe piece for any mob wife, specifically in dark, neutral shades such as brown, black, and gray. Just look at the Google search for "mob wife coat" being up by 850% — you can't deny that it's a critical piece of the aesthetic puzzle.

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According to fashion-forward TikTok user Marie (@loveyoumariemuch), the mob wife style is "all about wearing a lot of black, leather, and gold jewelry." In other words, to adhere to the mob wife aesthetic, layer your fur coat with all-black attire and aim for sleek or leather fabrics. Don't forget to accessorize with chunky gold accessories, pointed black boots, and oversized sunglasses if you want to perfect the luxurious mafia chic look. Another mob wife staple is animal print, so make an effort to incorporate leopard print fur coats or skin-tight alligator bottoms.

Complement your vampy mob wife outfit with voluminous hair, smokey eyeshadow, and an eye-catching red lip. Brown lip liner also suits the mob wife aesthetic, so get creative and perhaps even try out thecherry cola lipstrend. For a head-to-toe transformation, complete the look with a classic red nail polish or French manicure. After all, "mob wife nails" are up 1,500% in Google searches, so they're pretty essential to your overall look.

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Forget About 'Clean Girl' - The 'Mob Wife Aesthetic' Is The New Look Taking Over TikTok (2024)

FAQs

Forget About 'Clean Girl' - The 'Mob Wife Aesthetic' Is The New Look Taking Over TikTok? ›

Forget the 'clean girl' aesthetic — there's a new trend in town. Your pleather leggings and faux furs just got a shot at a new life thanks to TikTok's newest mob wife trend. The internet collectively earned its Ph.

Why is mob wife aesthetic trending? ›

Rather, the trend is about embodying the confidence and self-assured nature of Hollywood's classic mob wives — think Edie Falco or Drea de Matteo in “The Sopranos,” Sharon Stone in “Casino” or Lorraine Bracco in “Goodfellas” — and along with it, the sultry and often decadent nature of their style.

What is the mob wife trend on TikTok? ›

Sarah Jordan Arcuri, the self-declared “Mob Wife Aesthetic CEO,” who goes by @thesweetpaisana on TikTok, shared a video in October in which she broke down the look: all black, as much leather as possible, “your mom's fur jacket from the '80s,” gold jewelry, and sunglasses, plus an Italian designer bag.

Who is the CEO of mob wife aesthetic? ›

The “mob wife” aesthetic was popularized on TikTok through influencer Sarah Jordan Arcuri, the self-proclaimed “Mob Wife Aesthetic CEO.” The style quickly took off, with celebrities like Hailey Bieber donning an oversized fur coat and sunglasses at night.

What is the mob wife trend in 2024? ›

It's messy, Pamela Anderson-style updos, dramatic eye makeup, and stiletto nails, paired with black leather, a real or faux fur coat, and a fabulous bag, or maybe a martini glass. Overnight, everyone went from slicked-back buns to big teased hair. TikTok's reigning “clean girl” is gone, and in her place: the mob wife.

Is the mob wife era in 2024? ›

Let's have a look at the trend of 2024. The 'mob wife aesthetic' is known as the complete opposite of the 'clean girl aesthetic'. The most commonly used colours are black, red, or brown. Animal prints are also essential, especially leopard print.

Who started the mob wife trend? ›

Ms. Arcuri has been posting about the mob wife look since 2022, but interest in the trend did not surge until the beginning of this month. Its fans coalesced around a snippet of audio posted by Kayla Trivieri that has since been used as the soundtrack to more than 2,000 other videos.

What is the mob wife craze? ›

If you've been on TikTok or read a single online fashion article in the last few weeks, you've probably come across the so-called “mob wife aesthetic.” The hallmarks of this trend are exactly what you'd imagine from the name: big, furry coats; leopard print garments; and lots of leather (pants, mostly).

Is Mob Wives over? ›

After six seasons, Mob Wives finally ended, but Karen kept chasing her fame and really used that mob wife aesthetic to keep earning her paychecks. In the months following the series cancellation, Karen and her then-partner, Storm, appeared on WEtv's Marriage Boot Camp: Reality Stars for the show's eighth season.

What is the mob wife effect? ›

A trend currently sweeping TikTok is the “mob wife aesthetic.” Thought to be a reaction to minimalist fashion, this look includes bold makeup, loud prints and oversized sunglasses. All fine and good—but it also includes fur.

Why is it called mob wife? ›

This new TikTok trend is inspired by The Sopranos' 25th anniversary and the American TV series “Mob wives” (a kind of Big Brother-meets-The Godfather). It is a commercial product rather than a reflection of the gritty reality of Italian mafias and organised crime.

What is mob wife makeup? ›

The mob wife makeup look is an artful combination of classic beauty and modern glamour. By focusing on a flawless complexion, striking eyes, bold brows, and a statement lip, you can channel the timeless elegance and strength that define the world of mob wives.

What is clean girl aesthetic? ›

What Is the Clean Girl Aesthetic? The trend is all about a minimalist approach to beauty and fashion. It features fresh-faced beauty with little to no makeup, well-fitting clothes in neutral tones, and simple hairstyles.

What is a mob wife look? ›

If you haven't heard, clean girl is out and mob wife is in. Think luxurious fabrics, bold jewelry, big fur coats and leather trenches, high heels, dramatic makeup, and undercover colors.

Is Alicia from Mob Wives in jail? ›

DiMichele, a mother of three, was facing up to six months in prison under a plea agreement. Instead, she will be on probation for four years and will have to pay $40,000 in restitution.

Where does the mob wife aesthetic come from? ›

While HBO denies having anything to do with the trend, “The Sopranos” likely has something to do with it as Gen Zers seek to recreate the iconic looks of characters like Carmela Soprano and Adriana La Cerva. Like any TikTok trend, the mob wife aesthetic probably won't stick around for too long.

What is the mob wife trend on HBO? ›

Dubbed the “mob wife aesthetic,” the trend boasts a return of ensembles featuring cheetah and other animal prints, blinged-out jewelry, big hair and luxe fur coats.

What is the mob wife era? ›

Embracing fur coats, sports black attire, goes heavy on the gold jewelry, spiked heels, makeup routines far from 'clean', and the hair is sure to make a statement. If a MOB Wife and a Clean Girl were to be in the same room, the difference would be Elle from Legally Blonde vs. Peg Bundy from Married... with Children.

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