Get ready for a major shake-up in Milwaukee's media scene! Kidd O’Shea is making a triumphant return to the city, and this time, he’s taking on not one but two exciting roles. But here's where it gets interesting—after a decade in Washington DC, where he co-hosted Good Morning Washington and worked as a correspondent for WJLA-TV, O’Shea is stepping back into the Milwaukee spotlight. And this is the part most people miss: his journey in the city spans over two decades, from his early days hosting nights at 94.5 WKTI in the late ’90s to his eleven-year stint at Audacy’s 99.1 The Mix WMYX, where he wore multiple hats as APD/MD, afternoon host, and morning show personality. He even kicked off his TV career as a lifestyle reporter for WISN-TV. Now, he’s joining iHeartMedia’s Classic Hits 95.7 Big-FM WRIT as the new afternoon host and will also be part of Scripps’ WTMJ-TV morning newscasts starting December. Is this a strategic move to dominate both radio and TV, or a heartfelt homecoming? Let’s dive deeper.
O’Shea’s return isn’t just a career shift—it’s a full-circle moment for someone who’s left an indelible mark on Milwaukee’s media landscape. His time in DC, where he also filled in on iHeartMedia’s AC 97.1 WASH, undoubtedly polished his skills, but Milwaukee is where his roots are. Will his DC experience bring a fresh perspective to the local airwaves, or will he stick to what Milwaukeeans already love? Only time will tell.
And now, a quick shoutout to the man behind the news: Lance Venta, founder and publisher of RadioInsight.com. Since the mid-’90s, Venta has been the go-to source for radio industry insights, from launching the first radio discussion forums to crafting content strategies for stations nationwide. His expertise is unmatched, but here’s a thought-provoking question: In an era of digital dominance, does traditional radio still hold the power to shape local communities?
What do you think? Is Kidd O’Shea’s return a game-changer for Milwaukee media, or just a nostalgic trip down memory lane? And does radio still have the influence it once did? Drop your thoughts in the comments—let’s spark a conversation!
